Business
Digital Marketing (Online)
Take digital marketing courses online to learn the latest industry best practices and tools wherever you are. With this online diploma program, you can prepare to succeed in the constantly-evolving world of digital marketing.
Type
Diploma
Duration
33 Weeks (FT)
Internship
Unavailable
About The Program
In as short as 33 weeks, our online courses in digital marketing can teach you how to identify target markets, develop and implement strategies, evaluate results, and manage online reputation and social media accounts for organizations.
Take advantage of our digital marketing online courses such as social media marketing, search engine marketing, search engine optimization, email marketing, and web design. Gain knowledge of budgeting, brand style guides, and analytics dashboards to become a digital marketing professional in this rapidly growing industry.
Career Opportunities
Taking the best online digital marketing courses can help you land a job in a wide cross-section of businesses with online presence. These include retail companies, engineering consultancies, organizations in healthcare, and management consultancies, and many other sectors.
Employers Who Have Hired Eastern Grads
- Curbza
- Grimross Brewing
- MDMS Managed Digital Media Services Inc.
- Grandway Marketing
- This is Marketing
Salary
Employment Rate*
Average Wage/hr**
High Wage/hr**
**Employment Rate based on 2022 contactable Eastern graduates employed in a related field within 12 months.
Source: workingincanada.gc.ca
NOC Code: 1123 - **Wage data rounded down to the nearest dollar and based on New Brunswick data. Average wage doesn't reflect the starting salary but represents the middle value between lowest to highest wages. Local (or regional) income may vary. Last updated in Jan 2024.
Program Details
Digital Marketing (Online) covers the essentials of search engine and social media marketing while exploring the principles of content optimization, and analytics. This is your opportunity to pursue a new career, or gain the skills to boost your existing career, from the convenience of your home and comfortably fit an education into your busy life.
You will learn how to effectively plan marketing activities based on market research and identify target customers. Explore content strategy, ranging from how to develop content for specific target audiences to measuring the impact and results, email marketing at the conversion and retention stages, and how to create, execute and measure the results of email campaigns.
Graduates will also gain skills and knowledge on:
- Display advertising campaigns using Google Ads
- Constructing and optimizing pay-per-click Google Ads and techniques on marketing spending and budgeting
- Online reputation management using real-life case studies
- Search engine analytics using Google Analytics to evaluate audiences and conversions, measure acquisition success and utilizing results for planning and budgeting
- Techniques on social platforms such as Facebook, Instagram and X to deliver targeted content and impact interactions between businesses and consumers
Throughout the program, you will learn key concepts and trends in digital marketing that drive business growth. With the knowledge to apply digital marketing tools and best practices, graduates will excel as digital marketing professionals.
Admission Requirements
High school graduation or equivalent. For those without high school completion, please refer to the Program Overview at the top of this page or speak to your Education Consultant.
Thinking of Taking Digital Marketing Courses Online?
Watch this video to discover the benefits of online learning and how you can succeed at it.
Career Quiz
Take a quick and easy quiz to find out more about yourself, your goals, and identify your strengths and social style. This quiz gives you suggestions for what career areas you might consider based on your likes and preferences. Give it a try now!
Testimonials
I’d like to thank Eastern College for all its excellent instruction and support before, during, and after the completion of my coursework. I had an excellent learning experience, and I think my diploma in Digital Marketing from Eastern College will go a long way in helping me reach my business and professional goals.
I was fortunate enough to be hired by a small business while I was still enrolled at Eastern College, and I was approached on LinkedIn for a job interview shortly after finishing the program. I would recommend the Digital Marketing program for anyone who wants a solid foundation and transferable skills in this specific job market.
Frequently Asked Questions about Digital Marketing Online Courses
How to Learn Digital Marketing Online
You can learn digital marketing online by accessing study materials in digital format through websites, emails, and other electronic means. While you can do your own online research and self-study, enrolling in an online program can help you learn faster and easier. A program instructor or online facilitator can guide you through the concepts you need to understand at progressive and structured learning levels. Furthermore, you will not only get the knowledge you need to advance but your instructor can also help you hone the skills required to use the digital tools and apply best practices in the digital marketing field.
Which is the best online course for digital marketing?
Eastern College's Digital Marketing online program allows you to complete its courses in as short as 33 weeks. With online facilitators who will guide you throughout the program, answer your questions, and help you sharpen your skills, you can get the proper training you need to excel in the field of digital marketing.